SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Introduction
SEO for Growth by John Jantsch and Phil Singleton offers a practical approach to search engine optimization that focuses on driving real business results rather than just chasing rankings. Published in 2016, this book stands out for its emphasis on growth-oriented SEO strategies that align with business objectives.
Jantsch, known for his Duct Tape Marketing framework, and Singleton, an experienced SEO consultant, combine their expertise to create a guide that bridges the gap between technical SEO and business growth. The book is available on Kindle and Audible for convenient reading formats.
What to Expect
This 238-page book was published in 2016 and remains relevant for understanding core SEO principles, though some technical details have evolved. It's classified as a short read that delivers focused, actionable content.
The format is step-by-step, making it easy to implement strategies immediately. The tone is accessible and conversational, avoiding overly technical jargon while still providing depth. It's best suited for intermediate readers who understand basic SEO concepts but want to optimize for business growth.
Key Lessons
The book emphasizes that effective SEO should focus on capturing existing demand rather than creating new demand. It teaches readers to identify what people are already searching for and position content to meet those needs.
Another core lesson is the importance of local SEO for businesses serving specific geographic areas. The authors provide practical strategies for optimizing Google My Business listings and local search visibility.
The book also covers technical SEO fundamentals like site structure, page speed optimization, and mobile responsiveness, always connecting these technical elements back to business outcomes.
Who Should Read This
This book is ideal for marketers, web designers, and entrepreneurs who understand basic SEO concepts but want to implement strategies that drive measurable business growth. It's particularly valuable for local business owners, consultants, and small to medium-sized business operators who need practical, implementable SEO guidance.
The intermediate difficulty level makes it perfect for readers who have some SEO experience but want to move beyond basic keyword research to more sophisticated growth strategies.
Comparison
If you've read "The Art of SEO" by Eric Enge, this book offers a more business-focused approach. While "The Art of SEO" provides comprehensive technical coverage, "SEO for Growth" prioritizes practical implementation and business outcomes. For readers who want actionable strategies over theoretical knowledge, this book delivers more immediate value.
Final Thoughts
SEO for Growth is worth reading for its practical, business-focused approach to search engine optimization. The key takeaway is that successful SEO requires understanding your audience's search behavior and creating content that meets their needs while driving business objectives.
Kindle Highlights
- "SEO is not about gaming the system; it's about helping people find what they're looking for."
- "The best SEO strategy is one that aligns with your business goals and serves your customers."
- "Local SEO is often the fastest path to measurable business growth for small businesses."
- "Technical SEO provides the foundation, but content strategy drives sustainable growth."
- "Focus on creating content that answers questions your ideal customers are already asking."
Want to Read More?
Get your copy of SEO for Growth and start applying these strategies into action.
