SEO in 2025: 106 of the world’s leading SEOs share their number 1, actionable tip for 2025
Introduction
SEO in 2025 is an annually updated project curated by David Bain in collaboration with Majestic. It brings together insights from 106 respected SEO professionals, each sharing their top tip for the year ahead. The result is a crowd-sourced guide to what’s working now and what’s worth preparing for as search evolves.
What to Expect
Published in December 2024, the book is packed with up-to-date, forward-looking advice. At just under 300 pages, it's a medium read but designed as a reference you can dip into rather than cover-to-cover content.
The format is curated and broken into short entries. It's ideal for busy professionals who want fast takeaways. The tone is accessible and practical, even when dealing with advanced concepts. The difficulty level is best described as intermediate — some baseline SEO knowledge is assumed.
Key Lessons
Because of its format, the book covers a wide range of SEO strategies. Some highlights include:
- Content helpfulness and intent matching — several contributors stress aligning content with user intent and refining topical authority.
- Link building shifts — contributors discuss smarter outreach, brand mentions, and the growing role of reputation in E-E-A-T.
- Entity SEO — tips on using structured data and context to improve Google understanding.
- AI and SEO tools — insights into using large language models and automation to streamline workflows.
Who Should Read This
This book is best for SEO practitioners, digital marketers, content strategists, and business owners who already understand the fundamentals and want to keep their strategies fresh. It's particularly useful for agency professionals and freelancers looking for ideas to test or present to clients.
Comparison
If you're deciding between this and something like SEO 2021 by Adam Clarke, the difference lies in depth and format. SEO in 2025 doesn’t hold your hand — it assumes you’re active in SEO and want fresh, expert takes. For absolute beginners, it may feel too fragmented.
Final Thoughts
SEO in 2025 is one of the most useful yearly SEO digests. It doesn't waste time — just actionable tips from those in the trenches. If you want to sharpen your approach and see what 100+ experts are doing, it’s well worth reading.
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