Why do Google updates affect optimisation?

Google algorithm changes can dramatically shift how sites are ranked. Understanding updates helps you respond quickly and refine your optimisation strategies.

Google regularly updates its search algorithms to improve the quality and relevance of results. These updates can be broad (core updates) or targeted (like spam or product review updates). When the algorithm changes, the factors Google uses to rank sites may shift—sometimes dramatically.

Why does this matter? If your site relies on tactics that Google now devalues, or if your competitors better match the new ranking signals, your position in search results can change overnight. Even well-optimized sites can see fluctuations as Google refines how it evaluates content, links, and user experience.

How to adapt:

• Stay informed by following official Google Search Central updates and trusted SEO news sources.
• Focus on high-quality, helpful content and a great user experience—these are less likely to be negatively impacted by updates.
• Regularly audit your site for technical issues, outdated content, and spammy links.
• Avoid chasing short-term tricks; instead, build a resilient SEO strategy based on best practices.

Understanding Google updates helps you respond quickly, recover from ranking drops, and refine your optimisation strategies for long-term success.