Last updated: May 29, 2024
Essential free SEO tools include Google Search Console, Google Analytics, Ubersuggest (limited use), and Moz's link explorer. These help you track site health, performance, and keyword opportunities.
Here are some of the best free SEO tools for 2025 and what they're great for:
- Google Search Console: Monitor your site's indexing, fix errors, and see which keywords drive traffic.
- Google Analytics: Track visitor behavior, traffic sources, and conversions.
- Ubersuggest: Get keyword ideas, site audits, and backlink data (limited free use).
- Moz Link Explorer: Check backlinks and domain authority for your site and competitors.
- Ahrefs Webmaster Tools: Free site audit and backlink analysis for verified sites.
- Screaming Frog SEO Spider (Free Version): Crawl up to 500 URLs to find technical SEO issues.
- Answer the Public: Discover questions and topics people search for, great for content ideas.
Tip: Start with Google Search Console and Analytics for site health and performance. Use other tools for keyword research, technical audits, and competitive analysis. Most free tools have usage limits, but together they cover all the SEO basics.
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