Top tools include Google Analytics, Google Search Console, Ubersuggest (limited free use), and Moz’s free link explorer. They help track traffic, performance, and opportunities.
Here are more free SEO tools worth using in 2025:
- Ahrefs Webmaster Tools: Free site audit and backlink analysis for verified sites.
- Screaming Frog SEO Spider (Free Version): Crawl up to 500 URLs to find technical SEO issues.
- Answer the Public: Discover questions and topics people search for, great for content ideas.
- Google Trends: Track keyword and topic trends over time to spot new opportunities.
Tip: Start with Google Search Console and Analytics for site health and performance. Use other tools for keyword research, technical audits, and content ideas. Most free tools have usage limits, but together they cover all the SEO basics.
Actionable Tips
- Use Google Search Console to monitor your site's performance and set up alerts to catch issues early.
- Try Ubersuggest for keyword research and Moz's free link explorer to check backlinks.
- Use Ahrefs Webmaster Tools to monitor new backlinks and site health for free.
- Crawl up to 500 URLs with Screaming Frog SEO Spider (free version) for technical audits.
- Use Google Trends and Answer the Public for content ideas and to spot new keyword opportunities.
- Review your SEO data monthly to spot trends and adjust your strategy.
Related Resources
- Related Book: Digital Marketing For Dummies 2023
- Related Question: What SEO metrics should beginners track?
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